Soft Touch Coating: A Luxurious Sensory Upgrade for Cosmetic Tubes

Soft touch coating is a surface treatment applied to cosmetic tubes to create a matte, silky texture. This coating not only enhances the look and feel of the packaging but also aligns with luxury branding strategies focused on sensory engagement.

Key advantages include:

• Premium feel: The soft, rubber-like texture instantly communicates quality and elegance.

• Anti-slip effect: Easier and more secure to grip, even with wet or oily hands.

• Fingerprint resistance: Matte surfaces tend to show fewer smudges, keeping the tube looking cleaner.

Commonly used in:

• Facial creams

• Foundation tubes

• Men’s grooming products

• Skincare for professionals

Soft touch coating can be combined with silk screen printing, hot stamping, or spot gloss to create visually stunning and tactilely engaging packaging designs. While slightly more expensive, this upgrade is widely adopted by prestige and boutique beauty brands looking to stand out on the shelf and in the hands of consumers.